Instagram Content Creation
STAY SEEN CONTENT SYSTEM
Client: Casey von Stein
Industry: Professional Photo Organizing
Audience: Busy moms + photo keepers
Following: 70K+ Instagram audience
Casey had built a loyal Instagram audience teaching busy moms how to organize their digital photos. But after years of managing social media herself, the constant demand for content had become exhausting.
The goal: to help Casey step back from social media while staying visible online.
Strategy
Casey already had years of valuable teaching content through blogs, courses, and social media posts.
Instead of reinventing her messaging, the strategy focused on repurposing her strongest ideas into clear, save-worthy Instagram content.
Each month we:
Reviewed her existing content library
Identified high-performing topics
Planned new content in a shared Notion hub
Turned approved ideas into finished posts
The Result
Casey was able to step back from social media without disappearing from her audience.
Instead of constantly brainstorming posts, she now focuses on:
serving her membership community
teaching and creating new resources
growing other areas of her business
Social media became a support system rather than a daily responsibility.
“I love not thinking about social media. This used to be the thing I thought about most for my business!”
“The content you propose is always spot on — I never have to spend time editing or adjusting.”
— Casey Von Stein
Carousel Engagement
Reels Performance
Carousel Design
Carousel Cover Designs
Notion Content Calendar
Stay Seen Content Package
30-minute planning session
Content audit + strategy
Up to 8 posts per month
3–4 Canva carousel designs
5–6 reels with editing support (client-provided clips)
This structure allows business owners to stay visible online without carrying the entire content workload themselves.
No more agonizing over what to post
You could keep overthinking captions, rearranging your content board for the tenth time, and wondering why nothing ever makes it out of drafts.
Or… you could let me handle it.
I take your existing content and transform it into polished, on-brand posts that actually make it onto your feed. All without you spending another late night fighting Canva.
